What online sportsbooks are now live in NJ?
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DraftKings Sportsbook
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888 Sportsbook
SugarHouse
Caesars
playMGM
William Hill
Hard Rock
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Resorts
Who found when in NJ?
DraftKings Sportsbook was the first portable platform to start Aug. 1, and it held a monopoly on the market for at least three weeks.
The playMGM sports gambling app went live on Aug. 22, and also the arrival of SugarHouse Sportsbook per day later brought the running count . A week after, both FanDuel Sportsbook and William Hill combined the online sports gambling realm.
Caesars added mobile gambling on Sept. 6, just at the nick of time for NFL season. The next Monday, 888 Sportsbook appeared in the Marketplace. Then came BetStars, integrating sportsbook functionality into its existing PokerStarsNJ platform.
Casinos and racetracks are permitted to form as many as three online ventures apiece — and several are in place — but they must have a physical sportsbook first. Eight NJ casinos and racetracks have retail sportsbooks right now.
Here’s the present picture for both brick-and-mortar sportsbooks and their associated online brands:
Resorts Atlantic City and DraftKings Sportsbook
Resorts AC has numerous sports gambling partnerships under its belt. One of these involves DraftKings Sportsbook, which was officially the first to market with an authorized online sports betting site and app.
The DraftKings sports gambling soft-launched on Aug. 1, and the full launch came on Monday, Aug. 6. The program and browser-based online sportsbook are fully functional, offering a wide variety of conventional and in-game bets.
In November, DraftKings announced it would operate the retail sportsbook interior of Resorts — its very first brick-and-mortar implementation.
Get a peek at the online/mobile stage here.
Resorts and BetStars
Resorts has been the most active of the Atlantic City casinos, evidently the first to use up its allotment of three online brands.
Early in August, the casino expanded its longstanding partnership with The Stars Group to add sports betting. The team has years of experience with Resorts, offering NJ online poker and casino platforms under the PokerStars brand.
BetStars sportsbook started on Sept. 13. Its iOS app launched Oct. 20.
SBTech, too Resorts also includes a new venture with B2B heavyweight SBTech. Under its stewardship, the retail sportsbook opened on land in early August.
Resorts launched its self-branded online/mobile stage in January 2019.
Borgata and playMGM
At the Marina District of Atlantic City, the amazing Borgata launched sports gambling on property on June 14. A little more than two weeks afterwards, it started offering online wagering via a standalone playMGM sports betting app. Available only on Android, the iOS version went live Oct. 20.
Borgata is using its existing racebook as a temporary, hybrid distance on land, but expansion is on the horizon. Back in December, MGM said the land would invest $7 million into a new standalone sportsbook. Timeline? Uncertain right now.
Borgata is owned by MGM, which serves up mobile betting in Nevada via playMGM, as well. The brand is also available as a NJ online casino, but the goods are different for the time being.
Meanwhile, the MGM has formed partnerships with GVC and Boyd Gaming which will lead to additional branded sports betting apps and sites in multiple states.
Golden Nugget (and SugarHouse, previously)
The Golden Nugget has a couple significant partnerships in place, but once again, the implementations are not completely clear yet. It will have a land-based sportsbook, though, a permanent space that started just in time for football season.
In May, Churchill Downs announced partnerships with the Nugget and SBTech, charting its route into New Jersey. Whether this is a turnkey partnership or merely a skin bargain (more likely) remains to be seen, and launch isn’t especially imminent — maybe early next year.
The Nugget also needed a deal with Rush Street Gaming, which operates the PlaySugarHouse NJ online casino. On Aug. 23, SugarHouse added sports betting to the stage, which makes it the next to get online. The SugarHouse Sportsbook can be found on web and mobile devices.
Golden Nugget itself operates live and virtual sportsbooks in Las Vegas, so that it likely will not need to engage a new supplier. It needs to be noted, though, that ties to the Houston Rockets will preclude the Nugget from taking bets on NBA games in New Jersey.
In October, SugarHouse switched partners and aligned with Monmouth Park, likely to get out from beneath that NBA restriction.
Monmouth Park and William Hill
Monmouth Park began making programs for sports gambling back in 2013, securing a partnership with William Hill. The William Hill mobile sports betting app soft-launched on Sept. 2.
Years after their first union, the property opened the nation’s first sportsbook and printed the first legal ticket on June 14. The governor was on site to christen the NJ sports gambling industry and bet on the World Cup.
The partnership figures to work well for Monmouth Park’s endeavors in the digital realm. Based in the united kingdom and with a US arm set up, William Hill is equipped with resources, and its US team already works a Nevada sports gaming program. There is no reason to expect anything else in New Jersey.
Monmouth Park and William Hill launched cellular sports betting final fall.
And SugarHouse
As stated previously, SugarHouse joined the Monmouth Park household in October as a permit spouse.
Meadowlands Racetrack and FanDuel Sportsbook
If you could select a place to construct an NJ sportsbook, you might pick Meadowlands Racetrack.
The property lives in the shadows of MetLife Stadium, home to the New York Giants and Jets. Owning a sportsbook near the border is enviable right now and NJ catches lots of New York traffic. Expect fandom and geography to induce busloads of seeing visitors this season.
Like its competition in Oceanport, Meadowlands is putting together an ambitious program for sport gambling. It entered into a long-term venture with Betfair US, the national arm of Paddy Power Betfair.
In the meantime, PPB acquired daily fantasy sports brand FanDuel to function as the face of its US goods. The FanDuel Sportsbook in the Meadowlands Racetrack opened on July 14.
As with the retail operation, the online/mobile system is branded as a FanDuel Sportsbook. The product launched on Sept. 1.
PointsBet
Australian firm PointsBet arrived in the USA in late 2018 with a different sort of sports betting product. PointsBet partnered with Meadowlands Racetrack to function under its license as among its three accessible skins.
PointsBet does provide conventional sports gambling, but leaves its title on a product that allows players to win or lose big on every bet.
Ocean Resort Casino
Down on the Boardwalk, the new Ocean Resort Casino is the other place you may bet right now.
When Bruce Deifik bought the property in January, he said he wanted it to be the”best in market” for sports betting. Although the ORC is brand-new, it looks like Deifik is working to make good on those plans.
The physical sportsbook opened for business in the middle of the casino floor on June 28, inhabiting the large footprint of the former nightclub.
Sportsbook surgeries for ORC are powered (and branded) by William Hill US. Mobile sports gambling is accessible through Ocean as well.
Hard Rock Atlantic City
A title change and a renovation have turned into the older Trump Taj Mahal to the beautiful new Hard Rock AC property only a few strides down the Boardwalk. The hotel launched its retail and mobile sports gambling operation in January 2019.
At the grand opening in June, Chairman Jim Allen verified Hard Rock are in the company of sports betting. We also discovered that provider is subject to a additional restrictions due to its relationship with the NFL and the Miami Dolphins. Hard Rock will not be able to”put the bet” as Allen put it, needing a third party to manage the action.
In July, a new partnership between HRAC and Bet365 surfaced in documents filed with the DGE. Bet365 is an enormous outfit based out of England, and Hard Rock provides its entrance point into the US market. You will see its mobile app hit the virtual shelves in the appointed time, whenever that time may come.
Hard Rock also struck a partnership with Kindred Group — best known for its Unibet brand. Both deals are pure branding prices, nevertheless, so neither provided insight into Hard Rock’s own plans.
In October, Gaming Innovation Group (GiG) announced it signed a letter of intent to electricity those Hard Rock platforms. The alliance covers both retail sports gambling on land in addition to online/mobile channels.
Caesars, Bally’s, Harrah’s
Caesars has started brick-and-mortar sportsbooks in Bally’s and Harrah’s, the former also serving its own eponymous casino on the Boardwalk. As it formed a new venture with Scientific Games, Caesars declared that mobile/online betting would follow”quickly.”
About a month later, it delivered. Caesars additional sportsbook performance to its existing NJ online casino program on Sept. 6, just hours prior to NFL kickoff.
Beneath Caesars’ casino permit, the cellular 888 Sportsbook went live the following Monday. The 888 iOS program went live on Oct. 20.
Tropicana
Aside from Freehold Raceway, that renders Tropicana since the only other property we have not mentioned.
Eldorado Resorts runs the gambling operations, and it recently entered into a partnership with William Hill for operations. The on-site sportsbook started in October.
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